The Rise In Use Of Digital Wallets And Why Users Prefer Them

Wall Street to Main Street
6 min readJun 17, 2019


Dropping coins at a counter or just handing over paper money can be looked at by the upcoming generations as we currently do towards the people who traded goats for vegetables. Today, digital wallets are becoming the new and primary form of payment through the mode of tap and go consumerism. This makes fiscal transactions transparent, secure, and incredible. As such, the digital wallet is the future of payments. Consumers should re-evaluate any impending technophobias they have. It’s an industry that provides users with the chance to embrace cryptocurrency and mobile pay, coupled with additional digital money opportunities that make life less complicated and streamlined in the ever-transitioning cyber race.

A digital wallet, therefore, is a software-based platform used for spearheading e-commerce transactions. By using the system to process transactions, online purchases can be conducted through computers, smartphones, and tablets. Generally, bank accounts belonging to individual users are appended with their digital wallets. Therefore, a digital wallet system is securely stored as well as verified during transactions. They aren’t just used to purchase products online but for user authentication. Besides, a digital wallet may also store user information such as credentials, personal details, coupled with transaction history. They can also be combined with various mobile payments systems. Typically, a digital wallet system has two main components:

Software application- This refers to the software responsible for enhancing security, encryption, as well as transaction. It is the major component that provides the interface with safe transactional capabilities. The interface’s software is appended to the client’s side. It’s also compatible with major e-commerce websites.

Information storage- This is the second component of the digital wallet system. It is a database that contains user input information. This data has items such as the shipping address, payment methods, and billing address.

Also, termed as an e-wallet, a digital wallet can come in the form of a server-side digital wallet that’s generally created by various organizations for users. Such wallets are currently gaining prominence because they are secure and efficient. They also have added functionalities. The system secures a person’s payment data. It also stores a user’s cards electronically for viable payments that should be made through an online platform. An e-wallet also allows the user to add a driver’s license and loyalty card. Some let users store their health data and IDs. Other than that, a digital wallet may refer to a system that allows users to store their cryptocurrencies, including a cryptocurrency wallet.

Traditional shopping is frustrating. This is particularly when there are plenty of forms to be filled when it comes to billing information, various shipping addresses, coupled with other information that may be needed by merchants. This can push away the majority of shoppers. However, digital wallets can offer a smooth shopping process that is also hassle-free. The system has also made it possible for shoppers to purchase products online since a person’s individual information is kept within the wallet. The data is also securely stored and transferred to various merchant sites when still in the process of making a transaction. The transaction is securely done through an encrypted system that provides users with maximum protection against fraud. As such, digital wallets are also designed through a special electronic commerce modeling language.

The process makes the wallet recognizable in many outlets regardless of the kind of merchant whose products are being purchased. Most vendors of digital wallet apply the standard language used by major corporations. This means that the payment method is acceptable in various corporations across the board in a way that cardholders can utilize the platform across different wallets. Also, in many instances, digital wallets are easily accessible to users free of charge. The merchants bear the cost of holding transactions by using wallets. The deal is sealed when the merchant and vendor agree on the viable rates that will be applied to transactions made successfully using the wallet. Some of the common models used include charging a flat rate for purchases or an agreeable percentage of the total amount of the transaction.

Why Retailers Need Digital Wallets

Lesser Commission Fees is Needed

Being the payment card issuer as well as transaction operator, the banking institution imposes a commission for services provided. This is often payable by retailers. Commission fees can differ. However, the margin of the bank highly depends on the exact turnover of a retailer. As such, the higher the sales are, the greater the volume and the higher the fees. To make a business more lucrative, most retailers should reduce their transaction fee cost. One of the main solutions, in this case, is the issuance of an individual’s branded payment card. The chip card used to provide payment for various purchase made in a single network can also be utilized as a loyalty card or a savings card. As such, the local version of MasterCard can also be used. Consumers should use the cards often to become more profitable. The total cost of emitting a card should also be considered. In the long run, a retailer ends up saving the costs associated with the issuance of plastic cards while retaining the functionality of the solution. This additionally implies that there are lesser transaction fees that need to be paid to the bank.

There’s a Better Purchasing Process

Electronic wallets allow people in the retail business to implement and then use new technologies, including augmented reality as well as chatbots. With that said, service development in the industry has become a great strategy in attracting new clients while increasing the loyalty of existing clients. Aside from that, a devoted e-wallet enables a retailer to create a special customer-oriented package through the analysis of the consumer’s experience. Over the years, users of e-wallets have also realized that one mobile application has various features including an overdraft, bonuses, gift codes, coupled with coupons and loyalty programs. Chatbots are trusted shopping agents recommended for a specified purchase depending on the habits of a consumer.

Enhanced Safety

It only takes a user pressing their fingerprint on their iPhone to buy items with their ApplePay. The system’s safety is sound as long only the authorized individual has the fingerprint sans. Over the years, however, authoritative departments have largely spawned thieves who have devices that can steal vital information by walking by a user and tapping into a radio frequency utilized by the user’s phone. To overcome this, it’s vital for a user to stay alert while when making payments. Closing all the available apps can deter such a threat.

It’s Vital to Stay Ahead of the Curve

There used to be an era when almost everyone got a cell phone. Specific individuals would turn up their noses at every newly launched technology. Currently, most of the people are doing their best to keep up. Having a phobia for revolutionary technology when new systems are being launched can take its toll on different people. With digital wallets, being surpassed by vital monetary transactions can interfere with a person’s ability to text or email via a device. As the technology expands, it’s becoming as instrumental as other inventions that people can’t live without currently. Opportunities in various sectors seem endless as e-wallet applications can extend beyond the usual over-the-counter payment methods. The new payment system can be used to facilitate:

Real estate closings




Educational Payments

A Look at the System’s Current Users

Depending on the nature of the demographic, many people may not be using digital wallets. Nonetheless, it’s almost impossible to realize the facts given the ability of innovative tools such as mobile wallets that can be tapped during use. In different research studies, it was established that demographics play a pivotal role in the consumer approach. Looking keenly into the use of digital wallets, it has also been established that consumers are currently carrying less cash. This applies to on-the-go individuals, with about 50 percent being females. Studies by marketers have also highlighted that most digital wallet usage has been conducted through mobile phones. This encompasses essential products that are needed for daily use, such as coffee and groceries. As the channel of consumerism goes on, the mainstream is going to eventually adapt to the application while branching out to advanced options.

Every year, more consumers utilize digital wallets in storing credit cards, debit cards, as well as loyalty card information. Mobile wallets are also allowing users to make purchases online easily.



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